Small and medium-sized businesses are the backbone of our economy. Small businesses contribute about 40% of Kenya’s GDP, highlighting their importance in driving the economy. Small businesses struggle in many areas such as capital raising, customer growth & retention, and business continuity, with 45% of small businesses not making into the fifth year of their operations.
The main reason they struggle in such areas is partly attributed to the lack of access to skilled advisory services, which enable them to tackle business hurdles. Businesses of all sizes struggle with operational glitches. It is not uncommon to hear large institutions hiring management consultants like Mckinsey and Delloite, to tackle their operational challenges.
Small businesses cannot afford to hire consultants due to the high capital required to access these services. A company earning Kshs 10 mn a year (and there are many more who earn less), cannot even fathom hiring a consultant at Kshs 1 mn per consultation, a whopping 10% of their revenue. Due to this barrier, businesses will either; (i) stagnate and further decay at their current operating level, (ii) collapse due to high competition with little or no adaptation to the changing landscape, and (iii) fail to launch due to the barrier of entry.
Here is where we come in. At Bromide, we believe that such services can and should be accessed cheaply, and conveniently. Businesses at various stages of their development face similar obstacles and this can be leveraged to create content through which businesses can benefit; anchoring our business model.
1. Enterprise Growth Solutions
The innovation behind our Enterprise Growth Solutions is that it offers technical advisory and tools for businesses depending on their stage of business, whilst offering content, to which the enterprise can leverage on their own without consulting. At Bromide we only charge for technical support that your business is not able to perform on its own. The rest is offered through our content services, which is FREE.
The solution is categorized into three, namely DEFINE, DEPLOY, and DEFEND. The chart below highlights the stage of the business in which each category serves it perfectly.
The table below highlights the business needs that each category tackles, and the benefits of subscribing;
To book and online introductory consultation on our Enterprise Growth Solutions, click here to contact us.
2. Content Support
In addition to technical support, we offer businesses who subscribe for the solutions, a content deck which contains information and step by step techniques on Developing Business Process Tools. Such tools include but are not limited to: (i) Cost Management Strategies, (ii) Customer Journey Maps, (iii) Sales Funnels, (iv) Crisis Management, (v) Productivity planners, etc.
We also offer content under our blog section of the website. Click here to find out more.
Conclusion
Our Enterprise Growth Solutions is meant to be a wholesome solution for small businesses to enable them to tackle challenges that may arise during their business life cycle.
It also acts as a benchmarking solution as the content provided will enable the business owners to put themselves in the shoes of other business owners, and draw inspiration and techniques employed by like-minded entrepreneurs.
It is with this mentality that we continually look for better ways to empower small businesses into breaking the old cycle of failing early and start learning through sharing techniques of how to face similar hurdles as they present themselves.
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